Sunday, December 21, 2014

As A Musician: Is It Fame or Money First?

Music recording is a very expensive affair if you venture into it with a mindset of making money, If it is a passion and talent then it is priceless. Whichever the case, every musician wants to be successful in this career either through handsome earnings, fame or both.

Handsome Earnings
Over 80% of musicians will venture into music recording to earn and live well as they may have seen this from the existing successful and established musicians, I use the term 'musicians' to avoid 'Artists' as most gospel singers do not approve to the fact that they are artists. Therefore "Musicians" will allow me to collectively refer to all gospel and secular singers. I reserve this topic "Artist" for another day. Good financial returns to any musician is a good thing as it lets one to make it a full time affair compared to most who do it as a side hustle. With assurance that they can earn a living from music, one can easily concentrate. Generally and obviously it feels secure to anyone knowing he/she has a little bit extra above monthly expense. It gives a sense of security to know that you can afford for your basic needs and stretch a supporting hand to those in need as the return for this is blessings and peace of mind.
Unfortunately to become a successfully earning musician, you have to keep spending producing more music and marketing your brand. we can easily guess that is why a large number of musicians take music as part time and opt for full time employment to enable them earn money to pay for studio, package themselves in a flamboyant way, push through there music careers and have a daily career. Consistent recording, pushing and marketing of your music will definitely see you make a hit or two that will completely turn around your life. At some point you will do a song that will touch people's live, get them dancing or both. This will see it go viral to every TV and radio station, phone ringtone, street mixes and this is where fame starts.

Fame And Influence
When your music is on everyone's ear, your name illuminates and your reputation changes from 'Upcoming' to 'Established'. You again are no longer an individual but a corporate. Your name becomes a transacting business brand and it gets power to give jobs directly and indirectly. Therefore fame becomes a good thing for any musician. When you become famous, it is good to concentrate on music and identify more avenues, opportunities and directions to expand your brand. If you are still in employment and you are famous, definitely the management will allocate you new roles at your place of work or elevate your grade just to much your new status. Although as a strong established brand, staying in employment will be like "A company working for another company" for a salary. Not the case of a contractor. A very small number manage to remain in employment as established famous brands. Others get it rough to maintain and fall out due to the responsibilities that come with fame.
Fame comes with influence which in turn is a selling point for a musician to get high value endorsements. This in turn defines the earnings that come into your life because of the brand you have established over time. Influence will also give you high power of negotiating a deal and in turn many companies will be willing to spend a lot more to have you promote their products, agenda or policies either as a brand ambassador or a product promoter. This, is one of the best things that can ever happen to any recording and performing artist. You will get more corporates, PRSP companies, Music promoters and event organizers squeezing into your brackets with bookings and business partnership intentions.

When you get to this level, get down to business, throw in a good figure and whoever can afford it let them have your service and attention, remember how much you have struggled, how far you have come and how much you have spent growing this brand to shine. This is the only time to recover.

Getting to this achievement, it is never overnight, it will take your passion for what you do, persistence when nothing is working, consistency and ambition when no one is playing your music, be a fan of yourself when no one is recognizing your effort and all this cover it with prayers of submission, thanksgiving and meditation.

If you are on this noble journey, KEEP WALKING...

 By Tony Maxton
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