Saturday, December 27, 2014

How Do Skiza Benefit Kenyan Artists

In my recent post, I gave the procedure that one would follow when registering their music for skiza tune services.
Successful registration of your music to skiza tune services will be of importance in the following ways;

1. Earning of Royalties
If you are working on your music, you will need some personal initiative to overcome the assumption that Skiza tune does not pay. For most artists that spread this kind of rumors have registered and they MAY be earning though not to the expectation hence the rumor. Every person using your songs on their phone as CRBT (Caller Ring Back Tone) pay 75 cent to the mobile operator per day per active tune. This gross figure is then subjected to other deductions starting with mobile operator keeping more than a half, Aggregator (PRSP) share, KRA share and by the time it trickles to you its only about 0.05 cents per download. This figure will vary depending on the terms of the PRSP company that you sign up with to collect for you. When it is accumulated over a period of time, it can earn you some good amount. good enough to pay for the production of your next song or even get you sort some bills. It is much better than if you had stayed with the music just waiting to make CD sales and assuming that skiza does not pay.

2. Marketing & Promotion
 When you get your song active on skiza tune, it will be part of spreading your music on digital platforms that make the song readily available to your fans. It also helps you earn new fans. When one makes a call to a friend and listens to your song on the other end, The caller has an option of copying the song to self by simply dialing 11 and ending the call. If your song is catchy, entertaining or caries a strong message, you might enjoy the benefit of most mobile phone users opting to use it hence improving on your earnings. As you continue growing your music and promoting it on Tv, Radio, streets etc, your brand grows and more people become familiar with your music, more phone users subscribe to your skiza codes and your revenue grows.

Think of that one song you have heard severally on skiza tune, its familiar to you though you never watched it on TV or heard it on Radio with the common reason that the song had a poor audio or poor video. There exists quite a number of these kind of songs.

If you didn't know now you know. Get your music rolling on people's phones and make that simple cent that would definitely grow to a shilling over time.

By Tony Maxton
Maxton Media Production
Facebook: https://www.facebook.com/MaxtonMediaProductions
Youtube: https://www.youtube.com/user/Maxtonmediavideos
Twitter: https://twitter.com/MaxtonMediaPro

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